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Press Commentaries (Selection) Yahoo News, 09.01.2017 Mercedes reclaims luxury pole position over BMW [...] "Mercedes used to be very weak in China, it was a market where they made a lot of mistakes, but since then they've made up ground," Stefan Bratzel, director of Germany's CAM automobile institute, told AFP. [...] Bloomberg, 23.08.2016 VW’s Crippling Supplier Feud Shows Limits of Penny Pinching [...] “The issue with the supplier is only a preview of what is to come,” said Stefan Bratzel [...] The Telegraph, 22.08.2016 VW suspends production at six German plants over supplier row which could cost company hundreds of millions of euros [...] “This is the most extreme case of escalation between a supplier and a carmaker that I’ve heard of,” Stefan Bratzel [...] Fortune, 22.08.2016 VW's Battle With Contractors Gets Unusually Messy [...] Bratzel told German public TV station ARD that it “could be committing hara kiri…it jeopardises further orders and it exposes itself to huge risks of compensation claims.” [...] Bloomberg, 14.10.2015 Volkswagen Loses Another Top Manager in Wake of Diesel Scandal [...] “Vahland has had a number of key successes, in China and then at the Skoda brand,” said Stefan Bratzel, head of auto research at the University of Applied Sciences in Bergisch Gladbach, Germany. “His departure will hit Volkswagen hard.” [...] Business Insider, 15.09.2015 German automakers feel pinch from Chinese slowdown [...] "The golden years are over in China," said Stefan Bratzel, director of the Center of Automotive Management (CAM). [...] Business Insider, 06.09.2015 Volkswagen's management reshuffle creates no momentum for change: analysts [...] "VW is looking for calm in tough times to solve its structural problems," said Stefan Bratzel, head of the Center of Automotive Management think-tank near Cologne. "It remains to be seen whether the reshuffle will really help it going forward." [...] BBC, 28.07.2015  Volkswagen overtakes Toyota in sales [...] "VW is snatching the sales crown in difficult times with major car  markets in decline. They will need to withstand the slowdown in China  if they want to keep the top spot." [...]  Reuters, 27.07.2015 VW's Audi aims to raise China sales with revamped A4 [...] "New product is key but gives no assurance in the hard-fought  Chinese market," said Stefan Bratzel, head of the Center of  Automotive Management think-tank near Cologne. [...]  Automotive News Europe, 30.06.2015  New VW brand boss Diess needs to cut costs, boost profits [...] Instead, Bratzel believes Diess should focus on reducing  complexity in design and manufacturing. VW for example already has  decided to discontinue building the two-door Polo subcompact and its  1.4-liter three-cylinder TDI diesel. [...]  Automotive IT, 11.06.2015  Volkswagen bleibt leistungsstärkster OEM [...] Die Experten vom CAM erkennen allerdings ein zunehmendes  Auseinanderdriften von Top- und Low-Performern: Auf die Top-Vier  Konzerne entfallen bereits 57 Prozent der Gewinne und 59 Prozent  der Marktkapitalisierung der Branche. [...]  Business Day, 05.06.2015 Ford on global market growth trajectory  [...] “The award for Ford as ‘Most Innovative Volume Manufacturer’  proves the innovative power of the brand. With Focus and Mondeo,  many of the innovations have already found their way into  production.” [...]  Euronews, 27.04.2015 Ferdinand Piech resigns as chairman of Volkswagen [...] We will have to wait and see if he will be an “eminence grise” and  operate in the background or if he will possibly withdraw completely,”  explained Stefan Bratzel an industry expert. [...]  Chicago Tribune, 13.04.2015 VW's Piech isolated after CEO slight [...] "Piech's criticism raises the question about his real motives," said Stefan Bratzel [...] Chicago Tribune, 10.04.2015 VW chairman Piech casts doubt over future of CEO Winterkorn [...] "The sharp tone of Piech's comments toward Winterkorn is a surprise, given that the duo has led VW successfully for years," said Stefan Bratzel [...] The Car Connection, 05.03.2015 Automakers Worried About Apple's Alleged Autonomous, Electric Car [...] "The closer we get to autonomous driving, the weaker the connection becomes between the customer and the car. And Google and Apple aren’t burdened with old technology but can start fresh." [...] Bloomberg, 03.03.2015 Apple Car Seen as Serious Competitor by Auto Executives [...] “The competition certainly needs to be taken seriously,” said Stefan Bratzel [...] St. Louis Post-Dispatch, 01.03.2015 Small SUVs, pricey sports cars dominate at Geneva auto show [...] "You've got low gas prices at the moment, and the e-mobility issue is at a very difficult phase of development," said Stefan Bratzel [...] Automotive News, 02.02.2015 Bosch vs. 'Googles and Apples of the world' [...] Bosch is "well positioned in general and has the core issues in view, but they have to get used to the changes going on in the industry," said Stefan Bratzel, director of the Center of Automotive Management in Bergisch Gladbach, Germany. [...] The Detroit News, 09.01.2015 Europe’s carmakers at the NAIAS set for banner year [...] “The German premium players will do well in 2015 in the U.S., I’m pretty sure, after quite a good one in 2014,” said Professor Stefan Bratzel of the Center of Automotive Management in Bergisch Gladbach, Germany. [...] Die Welt, 07.01.2015 CES: Die Zukunft des Fahrens [...] "Die Autohersteller stehen unter Druck ihre Entwicklungszyklen insbesondere im Connected-Car-Bereich zu verkürzen", so Bratzel. [...] Tagesspiegel, 07.01.2015 Mit eingebautem Zebrastreifen [...] „Schon in den kommenden fünf Jahren birgt der Bereich des teilautonomen Fahrens ein enormes wirtschaftliches Potenzial. [...] Stern, 03.01.2015 Die Roboterautos kommen! [...] Auch Branchenexperte Stefan Bratzel sieht neue Spieler im Anmarsch. "Insbesondere die Big-Data-Player der IT-Industrie spielen künftig in der Wertschöpfungskette der Automobilindustrie eine sehr wichtige Rolle", analysiert er. [...] Autogazette, 01.01.2015 Japaner bringen Brennstoffzelle in Serie [...] „Toyota geht dieses Thema konsequent an. Wie bereits beim Hybrid zeigt man hier eine Langfriststrategie“, sagt Stefan Bratzel [...] Bloomberg, 10.12.2014 BMW’s New CEO Fights Alpine Fog to Set Fresh Auto Course [...] “His comparatively young age is remarkable. Assuming he doesn’t make mistakes, he’ll start a new era for BMW,” said Stefan Bratzel [...] The Detroit News, 02.12.2014 Merkel backs incentives for Germany’s electric-car goal [...] “We need a super-charger infrastructure where you can charge 80 percent of the battery in 15 minutes,” said Stefan Bratzel [...] Bloomberg, 20.11.2014 Mercedes Vows to Keep Steering Wheels Even in Robot Cars [...] “The level of autonomous drive will really depend on where and when a vehicle is used,” said Stefan Bratzel [...] Bloomberg, 30.10.2014 Ferrari Cut Loose Counts on Brand Pull to Thrive in Niche: Cars [...] “It’s getting increasingly difficult to operate in a market niche like sports cars as a stand-alone company,” said Stefan Bratzel [...] Forbes, 30.09.2014 Paris Celebrations Delayed, As Hopes For Europe Car Recovery Fade [...] Germany is not turning out to be the locomotive for car sales,” Bratzel said. [...] Automotive News, 30.09.2014 Europe's struggling auto recovery overshadows Paris glamour [...] "The outlook for Europe on the whole is darkening," said Stefan Bratzel, director of the Center of Automotive Management [...] Automotive News, 18.08.2014 Hybrids help supercars cut CO2 [...] “Moving to hybrid propulsion seems like a logical next step for supercar makers”, said Stefan Bratzel [...] Reuters, 09.07.2014 Bugatti mulls hybrid follow-up to Veyron supercar -sources [...] "Moving to hybrid propulsion seems like a logical next step" for supercar-makers, said Stefan Bratzel, head of the Centre of Automotive Management near Cologne. [...] The Wall Street Journal, 07.07.2014 VW Adds Luxury for the Common Volk [...] "VW certainly needs to be careful that it doesn't undermine Audi by positioning the Passat in a higher class," said Stefan Bratzel, director of the Center of Automotive Management [...] The Financial Express, 03.07.2014 VW takes Passat upscale to escape mid-market blues [...] “The mid-market is a fiercely fought segment and competition is anything but letting up. Stretching into the luxury territory is sensible,” said Stefan Bratzel, head of the Center of Automotive Management. [...] Automotive News,16.06.2014 Porsche, reliant on SUVs for sales these days, reminds consumers of performance roots at Le Mans [...] “Porsche has to sustain its sports-car DNA,” said Stefan Bratzel, director of the Center of Automotive Management [...]
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